Brazil Culture

Cultural Life

The cultures of the indigenous Indians, Africans, and Portuguese have together formed the modern Brazilian way of life. The Portuguese culture is by far the dominant of these influences; from it Brazilians acquired their language, their main religion, and most of their customs. The Indian population is now statistically small, but Tupí-Guaraní, the language of many Brazilian Indians, continues to strongly influence the Brazilian Portuguese language; other Indian contributions to Brazilian culture are most apparent in the Amazon basin. African influences on the Brazilian way of life are strongest along the coast between the Northeast and Rio de Janeiro; they include traditional foods, religions, and popular music and dance, especially the samba. Commercial and cultural imports from Europe and North America have often competed with—and influenced—Brazilians’ own cultural output, and critics have argued that the nation’s cultural identity is suffering as a result. Despite numerous social and economic challenges, Brazilians continue to be exuberant and creative in their celebrations and art forms.



Cultural institutions


The Brazilian Academy of Letters, with its headquarters in Rio de Janeiro, is generally regarded as the most prestigious of the country’s numerous learned societies. The National Library, also in Rio, was founded in 1810 with 60,000 volumes from the Portuguese royal library; it now holds millions of books and documents. Most of Brazil’s other libraries have limited holdings. Among the major history museums are the Museum of the Republic (1960; housed in the former governmental palace) and the National Historical Museum (1922), both in Rio, the São Paulo University Museum (1895), and the Imperial Museum (1940) in Petropólis. The São Paulo Art Museum (1947) and Rio de Janeiro Museum of Modern Art (1948) are internationally renowned. Both Rio and São Paulo have major museums of anthropology and numerous theatres. A notable institution for the performing arts is the São Paulo State Symphony Orchestra (1953; revitalized 1972), housed since 1999 in the Sala São Paulo, a renovated early 20th-century railroad station. Few of the country’s major cultural institutions are based in Brasília.



The arts


Brazil has had many world-renowned literary figures whose cumulative writings are regarded by many to be richer than those of Portugal because of their variety of ethnic and regional themes. Joaquim Machado de Assis, the son of a freed slave, was a leading voice of the 19th century with his romantic novels. In the 20th century the Northeast produced a particularly wide range of superb writing, including that of Gilberto Freyre on the subject of life under slavery, Graciliano Ramos’s tragedies about the drought quadrilateral, João Guimaraês Rosa’s tales of survival and violence in the interior, and Jorge Amado’s lighthearted stories set in the cacao-growing zone of Bahia. Érico Veríssimo’s tales of southern Brazil have also been translated into many languages.


Visual arts

The landscape architect Roberto Burle Marx has made urban Brazilians especially aware of the splendours of their natural environment by replacing the traditional, formal European-style gardens containing imported plants with a profusion of native species in approximation to their natural settings. Some of Marx’s landscapes have been used to set off the imaginative structures of Brazil’s world-renowned architect Oscar Niemeyer. Among his works, Niemeyer designed a striking array of public buildings in Brasília, in collaboration with Lúcio Costa, the creator of the capital’s original layout. Brazil also cherishes numerous splendid structures from its colonial and imperial past, from the tiled houses and ornate churches of Salvador to the palaces and public buildings of Rio de Janeiro. Among the most revered of these are the 18th-century churches in Minas Gerais that were adorned by facades, biblical scenes, and statues carved in soapstone by Antônio Francisco Lisboa, better known as Aleijadinho (“Little Cripple”).

Western styles of painting began developing in Brazil in the 18th century. In the 19th century, particularly during the reign of Emperor Pedro II, the Imperial Academy of Fine Arts in Rio de Janeiro drove the development of Brazilian painting, which was largely influenced by Neoclassical and Romantic styles. The academy organized art collections, held exhibitions and competitions, and trained a number of Brazilian artists who specialized in the painting of landscapes and historical subjects. Among the most prominent 19th-century Brazilian painters were Victor Meirelles, Pedro Américo, José Ferraz de Almeida Júnior, and Rodolfo Amoedo. In the late 19th century Belmiro de Almeida painted scenes of Brazilian daily life, influencing a trend toward realism. In the 20th century the painter Cândido Portinari was a major proponent of a uniquely Brazilian style, which blended abstract European techniques with realistic portrayals of the people and landscapes of his native land; the painter Emiliano Di Cavalcanti, a contemporary of Portinari, gained equal international renown. In 1922, seeking to break with the conservative past, Di Cavalcanti helped to organize Modern Art Week in São Paulo, which promoted a Modernist spirit in Brazilian art. Later in the 20th century, celebrated photographic collections, such as the works of Sebastião Salgado, interpreted Brazil’s social and natural settings. The country’s most prestigious art exhibition is the International Biennial of São Paulo (established 1951), which regularly attracts participants from more than 50 countries.

Learn more about Plixur’s part owner Lorraine!


Hello guys, my name is Lorraine Nunes and I am here to talk a little bit about my journey before I became a part of Plixur! I was born on Rio De Janeiro, Brazil and grew up there until I was 11. And while Brazil is a beautiful country and the fifth largest in the world, we cannot forget about those that live at poverty line or below the poverty line. I was one of those people that came from the favela or slum in Rio. I was a happy little girl that grew up never seeing color, social status or people’s mental or physical disabilities because where I lived, I lived among all types of people and when you live in a tight knit community, these people become your family. My values stem from my upbringing.

One day by chance or blessing, my family decided to move to the United States. For a whole year all I could think about was going back , about the friends that I left behind, the live music and delicious food .I always had an ambition to be more because since I was little I loved to learn and teach, but as I finished my childhood in the United States , it grew more. Things like going to college and making more money started to matter. I learned about other cultures by growing up amongst Latinos/Hispanics .Although we do not speak the same language, I felt welcomed by the Hispanic community because I am Latina ; a label I wasn’t aware of before, but it became apparent that it mattered in the US. While you can say labels can separate people, inn my case I felt more connected and became proud of my origins. allows me to help my community, the Latino/Hispanic community by allowing small Latin American businesses to have their store through our website. Most stuff are handmade and I think that is important. People want authenticity and can give you the most authentic Latin American products and that is the heart of Plixur.



Upload different options such as “Colors or Sizes” to your Plixur store

1- In the upper right side of the screen click on “Seller Dashboard”





2 – Click on “Products”




3 – Click on “ADD PRODUCTS”




4 – Fill in the corresponding information



5 – At the bottom of the screen click on “This product has multiple options”




6 – Fill in the corresponding information.




7 – Click on “ADD OPTION” if the product has different color.




8 – If the measurements or colors affect the price of the product click on “create variation using those attributes options”




9 – Then click on “Save Prodcut”









Plixur: A world of Quality Shopping !

Plixur is an online platform gathering Quality products from talented small businesses in South America but also a part of Africa. Quality products for very reasonable prices and a good shipping and handling with FedEx discounts is any better. These products are handmade by talented people who don’t have access to the American Market. However, through Plixur, these products can travel across the world to our different clients. Prices are detailed but wholesale prices are available too for businesses who would wish to do business with Plixur. Enjoy these products and feel the taste of South America And Africa! 🙂

Mercosur: South America’s Fractious Trade Bloc


Mercosur, the “Common Market of the South,” is an economic and political agreement among Argentina, Brazil, Paraguay (which is currently suspended), and Uruguay to promote the free movement of goods, services and people among member states. Mercosur’s primary interest has been eliminating obstacles to regional trade, such as high tariffs and income inequalities. Yet experts say Mercosur has become somewhat paralyzed in recent years, with its members divided over whether the organization should remain focused on regional trade or whether it should add political affairs to its mandate. In July 2012, Venezuela was admitted to the trade bloc as its fifth full member with complete access to the common market and voting rights, a move that some analysts say will primarily benefit Argentina and Brazil and further politicize the organization. The creation of a regional customs union in 2008, the Union of South American Nations (UNASUR), also has raised questions about Mercosur’s utility. Moreover, Paraguay’s 2012 suspension from the bloc has added fresh concerns about the bloc’s future.

What is Mercosur?

The Mercosur trade bloc’s purpose, as stated in the 1991 Treaty of Asunción, is to allow for free trade between member states, with the ultimate goal of full South American economic integration. The trade bloc’s “grand aspiration is to unify the Southern Cone and then all of South America in an economic bloc,” says Katherine Hancy Wheeler, a research associate with the Council on Hemispheric Affairs. “It gives them more trading security.” Brazil is the region’s largest economy with a gross domestic product (GDP) of more than $2.2 trillion in 2012.

The population of Mercosur’s full membership totaled more than 260 million people in 2011; including Venezuela, it has a collective GDP of $2.9 trillion and is the world’s fourth-largest trading bloc after the European Union (EU), North American Free Trade Agreement (NAFTA), and the Association of South East Asian Nations (ASEAN). Whether any reduction in poverty can be linked directly to Mercosur trade policies is unclear.

What are associate members?

Mercosur has five associate members–Chile, Bolivia, Colombia, Ecuador, and Peru–that do not enjoy full voting rights or complete access to the markets of Mercosur’s full members. They receive tariff reductions, but are not required to impose the common external tariff that applies to full Mercosur members. Of these countries, Bolivia is being considered for full membership. But the decision is complicated by Mercosur’s history with Bolivia, as well as the common external tariff. Bolivian President Evo Morales has criticized Mercosur, saying, “What I’ve discovered is that the CAN [Andean Community of Nations] as well as Mercosur are tools that only benefit businessmen and wealthy people, instead of the poor people” (People’s Daily).

Full membership for Bolivia may also prove problematic because Bolivia’s tariffs are lower than those of Mercosur. “They’d have to increase those tariffs to join,” which would have a significant impact on prices within Bolivia, says Financial Times’ Latin America editor Richard Lapper. He says Mercosur may allow some exemptions to Bolivia to remedy this problem, as Brazil is interested in increased access to Bolivian gas.

Granting exemptions, however, would anger Uruguay and Paraguay, Mercosur’s smallest full members, which have not been allowed similar exemptions. “Can Mercosur keep a straight face in exceptions to the common external tariff, but say it’s not OK for Uruguay and Paraguay to negotiate a bilateral free trade agreement with the United States, since that would undermine the common tariff?,” asks Agustin Cornejo of the Institute for International Economics in the Wall Street Journal in 2007. Uruguay, also angry over an ongoing dispute with Argentina over a paper pulp mill on their shared border, has gone so far as to sign a Trade and Investment Framework Agreement (PDF) (TIFA) with the United States.

The TIFA sets the stage for future trade liberalization and economic relations with the United States. But signing a Free Trade Agreement (FTA) with the United States would violate Mercosur’s charter, which forbids bilateral agreements with nonmember countries. If the TIFA does eventually lead to the creation of an FTA with the United States, the leadership of Mercosur would either have to disbar Uruguay from the bloc for violating the charter, possibly causing Paraguay to resign as well, or it could choose to rewrite its charter altogether, thereby allowing members to sign bilateral agreements with nonmember countries.

Does Mercosur have a political agenda?

Mercosur made headlines in 2007 when its summit produced a heated debate about the future role of neoliberalism and free trade in South America. At the summit, which produced a communiqué in which Mercosur leaders pledged increased focus on human rights and democracy, Chávez called for Mercosur to be “decontaminated of neoliberalism,” while Colombia’s then-president Alvaro Uribe argued that free market capitalism is the region’s best bet for eliminating inequality. Despite Mercosur’s prominence and potential as an economic entity, some speculate that its agenda is becoming increasingly politicized, especially since Venezuela signed the Protocol of Adhesion in 2006. “Mercosur is no longer about trade,” Johns Hopkins’ Riordan Roett, told the Council on Hemispheric Affairs. “The organization is more and more political and to some degree anti-American.” But theFinancial Times’ Lapper insists business remains its core interest: “It would be a mistake to characterize the Mercosur bloc as a kind of anti-American bloc.” He says trade bloc heavyweights Argentina and Brazil continue to be focused on economic issues.


Valerie Galvis Gutierrez, born in Bogota in 1993. With only 22 years old,she is the owner and creator of “Escribeme”, a Colombian fashion brand accessories.

During her childhood she was known for her skill and taste to art and related subjects. She Studied one semester of fashion design at the School Arturo Tejada Cano, then, she went to study marketing and communication of fashion at LaSalle International College in Bogotá during her career was highlighted by her agility in the fields of graphic design and she is excellent handling in creating new concepts. During her career, she desire to create her own brand, where her designs were reflected in actual products.

In her university life, she always had fashionable notebooks that could be found on the market, but it was not enough as she always wanted to reflect her personality. Silently, She started design possible notebooks cover on her computer and manually.

She decides to propose her personal project to a group of friends who have always been proud of what she does. The dream comes true for Valerie and her 7 friends. She begins on production of small amounts of notebooks where the plus was that they were friendly to the environment. Most leaves are made with the pulp of sugarcane bagasse, to contribute to the planet.
“Escribeme” has several achievements, one of them is already having served one year on the market and have an excellent reception in Instagram.It has over 14,000 followers and they managed to have publications and products in major accounts such as; Vogue Latin America, Fashion TV Colombia, Fashion Tv Latinoamerica, blog de Pilar Castaño fashion blogger,Ita Maria fashion blogger, Daniella del Toro fashion blogger, fashion Heavy blogger, Juan Valdez Café, Sascha Fitness, among others.

Right now, she has a businesspartner with the renowned lawyer and businessman Jorge Leyva Valenzuela who is a personal friend of Valerie and her family.

“Escribeme” is more than a brand. It is a representation of a lifestyle of many women today.

Escríbeme Diary 2016

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Prada Marfa Paint


Aaron Alnatural

What is Aaron Alnatural?

For pet and nature lovers in search of special products, Aaron Alnatural is a brand that offers exclusive designs inspired on a French bulldog, through a diversified portfolio conform by notebooks, thermos, mug and blouses. By acquiring Aaron Alnatural products we and our clients contribute to Colombian animal care foundations.


Company’s mission

Aaron Alnatural is a brand developed by A.G Corp S.A.S, a Colombian company which aims to contribute to Colombian environmental, social and economic development through innovative solutions and attractive environmental alternative for our customers, creating value for society, customers, employees and shareholders.


Animal care foundations contribution

Aaron Alnatural seeks to contribute to animal care by supporting two animal protective foundations: Fundación Paraíso de la Mascota and Fundación Unidad Animal, both located in Cali – Colombia. Colombia.

Aaron’s Products

Mini notebooks


Notebooks (1 and 5 subjects)





aaron al



Senegal a new country of innovation to Plixur

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Art, Craft and clothing Products exclusively handmade with quality material is coming to from Senegal.
Senegal is located in the far end of west Africa bordered by the Atlantic Ocean. Fishing and Farming are very important to the socioeconomic domain of this country. These products are valuable and hold a huge meaning of the Senegalese products that we will describe in every post.
Stay Tune and get early deals on those products.